As the Australian summer kicks off, domestic tourism is booming, with a growing number of Aussies planning local getaways. Gen Z and Millennials are at the forefront of this travel trend, prioritising road trips and regional escapes for their holiday adventures.
Australians’ Travel Plans for Summer 2024-25
A recent survey reveals that 70% of Australians are planning at least one domestic trip during the summer holidays. While families often opt for beach holidays, younger generations are taking the opportunity to explore iconic destinations and hidden gems alike.
Popular spots for the season include:
- Queensland’s Whitsundays and Great Barrier Reef, ideal for sunseekers.
- Tasmania, offering pristine wilderness and world-class food experiences.
- The Kimberley and Northern Territory, perfect for adventurous travelers seeking rugged landscapes and Indigenous cultural tours.
The Road Trip Revival
For many, the journey is just as important as the destination, with road trips surging in popularity among Australians. Whether it’s cruising along Victoria’s Great Ocean Road, exploring the vineyards of South Australia’s Barossa Valley, or tackling the coastal drive from Sydney to Byron Bay, a rental car is proving to be an essential part of the travel experience.
The survey found that 35% of Australian travelers plan to rent a vehicle this summer. Key reasons include:
- Freedom: Having the flexibility to create your own itinerary and explore at your own pace.
- Access to Remote Areas: Many of Australia’s most stunning spots, like the Blue Mountains or the Daintree Rainforest, are best reached by car.
- Family or Group Travel: Larger vehicles, like SUVs and minibuses, make it easier for families or groups to travel comfortably together.
A Greener Drive
Sustainability is becoming a priority for Australian travellers, with interest in hybrid and electric rental vehicles rising by 20% this year. Rental companies are responding by increasing their eco-friendly fleets across major cities and regional hubs.
Tips for Domestic Travelers
Make the most of your Aussie adventure with these handy tips:
- Book Early: With high demand for rentals during summer, particularly in hotspots like Queensland and Tasmania, securing your vehicle ahead of time is crucial.
- Consider One-Way Trips: Many rental companies offer one-way options, perfect for extended road trips like Sydney to Melbourne or Hobart to Launceston.
- Plan Scenic Routes: Australia offers some of the world’s most breathtaking drives, including the Savannah Way, the Alpine Way, and the Nullarbor Plain.
- Pack Smart: Be prepared for varying weather conditions, especially if heading into the outback or alpine regions.
Discovering Your Own Backyard
With a vast and diverse landscape, there’s never been a better time to explore Australia. Whether it’s a coastal escape, an outback adventure, or a foodie road trip, domestic travel offers something for every kind of adventurer.
So, where will your summer take you? Hit the road, create unforgettable memories, and rediscover the beauty of your own backyard this holiday season.
Why Book Your Rental Vehicle with Redspot?
With over 35 years of experience, Redspot is your go-to local for an Aussie road adventure! Covering all corners of Sydney and beyond, our family team offers local expertise whether you’re exploring, relocating, or on business.
No worries wherever you are, with over 40 locations nationwide and 24/7 roadside assistance. Drive confidently with our range of insurance options, including our comprehensive All-Inclusive package.
Book your car rental today and explore Australia’s wide-open roads with Redspot!
